Campaign implementation • Automation • Segmentation • ESP management

Natalia Matulessy

UDMA-Trained Email Marketing Assistant for Busy US Agencies & E-Commerce Brands.Overnight Execution for US West Coast Teams (PST): Assign your email builds at the end of your workday, and wake up to fully tested, scheduled campaigns ready in your inbox

Fast execution & zero overhead. Based in Jakarta, Indonesia, I provide high-level, reliable marketing execution strategically positioned across US west-coast timezone. Get specialised, UDMA-level marketing execution by hiring offshore talent, saving agencies margins and small businesses operational budgets.

Unlike generic virtual assistants who require endless step-by-step hand-holding, I approach digital marketing with a conversion mindset. I understand the entire ecosystem—how an email campaign connects to a opt-in form, how tagging drives customer segmentation, and how clean data generates higher ROI.

Proudly graduate of the Unicorn Digital Marketing Assistant (UDMA) School by Emily Reagan.

Implementation Services Built for Growth

Email Campaign Staging & Deployment

  • Complete campaign formatting, image optimization, and typography checks in your ESP.

  • Mobile-responsive preview checks and button/link QA testing before scheduling.[1]

  • Audience segmentation, tag assignment, and excluded-list suppression.

  • Platforms: Klaviyo, ConvertKit, ActiveCampaign, Mailchimp, Kajabi.

Automated Flow Builds & Lifecycle Sequences

  • Backend build-out of core lifecycle flows: Welcome Series, Abandoned Cart, Post-Purchase, and Win-Back sequences.

  • Setting up trigger logic, time delays, conditional splits, and custom tag rules.

  • Integration with opt-in forms, popups, and landing page software.

List Hygiene, Tagging Logic & Account Health

  • Inactive contact suppression to reduce monthly ESP subscription costs.

  • Audit and cleanup of redundant subscriber tags and custom field parameters.

  • Deliverability checks (monitoring bounce rates, spam flags, and domain authentication).

Platform Migration & Tech Implementation

  • Seamless subscriber, tag, and opt-in data transfer between platforms (e.g., Mailchimp → ConvertKit / ActiveCampaign / Klaviyo).

  • Rebuilding legacy email templates and automation flows in the new ESP.

  • Domain authentication setup (DKIM, SPF, DMARC alignment support).

Platforms & Tools

Fully trained to configure, integrate, and manage the core tools of modern digital marketing:

  • Email & CRM: Klaviyo | ActiveCampaign | ConvertKit | Mailchimp | HubSpot

  • Forms & Scheduling: Calendly | Acuity | Typeform | Jotform

  • Tech & Integrations: Make | WordPress | Shopify | Canva

  • Marketing Fundamentals: Audience Tagging | Funnel QA | UTM Tracking | GDPR Compliance Awareness

PACKAGESOperating from South East Asia means your email builds, flow setups, and template formatting happen while your team sleeps. Assign tasks at the end of your US workday, and wake up to staged, tested, and ready-to-send email campaigns in your ESP. Payments are processed seamlessly in USD via Payoneer, Credit Card or PayPal.

Email Campaign Staging (Starter)
Starts from USD 450

  • Up to 4 Email Broadcasts / Month: Complete formatting, proofing, tag assignment, and scheduling in your ESP (ConvertKit, ActiveCampaign, Mailchimp, or Kajabi).

  • Opt-In & Lead Magnet Setup: Integrating 1 new signup form or landing page to your email automation sequence.

  • Basic List Hygiene: Unsubscribe cleanup, bounced email suppression, and main audience tag organization.

  • Link & Visual QA Testing: Mobile preview checks, button link verifications, and alt-text formatting before sending.

  • Asynchronous Communication: Updates via Slack or Loom with overnight delivery.

Agency White-Label & Scale (VIP)
Starts from USD 1,450 per month

  • Up to 16 Email Broadcasts / Month (across up to 3 client accounts).[1]

  • 2 Automated Flow Builds per Month (complete trigger setup, timing rules, and tag routing in Klaviyo or ActiveCampaign).

  • Platform Migrations & Integrations: Moving contacts, custom fields, and email templates between platforms (e.g., Mailchimp → ConvertKit/Klaviyo).

  • Direct Slack / ClickUp Integration: Seamless embedding into your agency’s project management system.

  • Weekly Performance & QA Logs: Detailed audit reports ready to send to your agency's end clients.

Flow & Retention Execution (Growth)
Starts from USD 480 per month

  • Up to 8 Email Broadcasts / Month: Complete layout design, copy formatting, segment creation, and scheduling.

  • 1 Automated Flow/Sequence Build per Month: Setup of a core multi-step sequence (e.g., Welcome Series, Abandoned Cart, Post-Purchase, or Re-engagement Flow).

  • Advanced Segmentation & Tagging Logic: Building targeted client lists based on purchase history or user engagement.

  • Monthly Account Health & Deliverability Check: Reviewing bounce rates, open trends, domain health, and list cleaning.

  • Priority Overnight Execution: 24-hour turnaround on standard staging requests.

Custom Package
Starts from USD 25/hour

  • For business requires custom package(s)

  • Minimum of 2 hours booking is required

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